This post is all about how to create a Pinterest business account step by step as a beginner and set yourself up for real results from the start.
Creating a business account on Pinterest instantly puts you ahead. It’s the difference between just posting and actually growing.
You’re not just sharing ideas anymore… you’re setting yourself up to reach a MUCH LARGER audience, get discovered in search, and turn your content into real traffic.
So here’s what I did when setting up my account:
1. Go to the Pinterest Business Page
Visit https://www.pinterest.com/business/create/ to get started.
I personally did NOT switch my personal account to a business account. Instead, I created a brand new one for a few reasons. My personal account had random boards, no clear niche, and honestly… no real content direction. It was just a bit of a mess.
I wanted a fresh, intentional space that was focused only on my business content, (clean, organized, and built with purpose.)
So if your account is in a similar place, I honestly recommend starting fresh. It helps you build with clarity instead of trying to fix something that’s already all over the place.
2. Sign Up (Enter your Details)
Click “Sign Up” on the business page, then enter your email, create a password you can easily remember, and add your age. After that, simply select “Create Account.”
If you want to instantly switch from personal to a business account, you can simply go to settings, then Account management, and click “Convert to business account.”
Pretty easy, RIGHT!
3. Fill Out your Business Information
After signing up, this is the part where you tell Pinterest a little bit about your brand. Enter your business name; this appears as the name on your Pinterest profile.
Ensure you select a business name that aligns with your brand identity and is both easily searchable and memorable for your audience.If you have a website, go ahead and add your URL and a quick description of your brand. You’ll also be asked to choose a category that best fits your business (I chose Digital Marketing) and your main goal, mine was driving traffic to my website.
4. Customize your profile properly
Customizing your profile properly is worth taking the time, it makes a real difference. This is where most beginners mess up, but getting it right sets the foundation for your growth.
Here’s what I made sure to do:
Use a Profile Image: You can use a clean, professional head shot picture or logo that represents your brand .
Username: This should not be as complicated, choose a username that fits well with your brand. I use my website name (PinIt With Britt), that way people can remember my brand easily.
Display Name:Your display name is what shows on your Pinterest profile, so make sure it includes your brand name and keywords that describe what you do. (e.g PinIt with Britt | Pinterest Manager & Growth Tips).
Bio: Your bio isn’t just for introduction, it helps you get found. Write a concise bio adding the right keywords makes it easier for your content to show up in search. For example, here’s what I have for my bio (PinIt With Britt | Helping bloggers grow with Pinterest tips, SEO strategies, and content that drives traffic.)
Location: This is Optional, if your business, or website requires a specific location, you can add this to your profile for local followers.
Good job! But you’re not finished yet.
There’s one last (and very important) step:
5. Claiming your website
Step 1: Go to Settings
Log in to your Pinterest business account.
Click the drop-down arrow in the top right corner and select Settings.
On the left side, click Claim.
Step 2: Enter Your Website
In the Claim section, enter your website URL.
Pinterest will give you 3 options to verify your site:
- Add an HTML tag (easiest ✔️)
- Upload an HTML file
- Add a TXT record
I recommend choosing the Add HTML tag because it’s the simplest.
Step 3: Copy the HTML Tag
Pinterest will generate a code for you.
Copy the HTML tag they provide.
Step 4: Add It to Your Website
Go to your website backend and paste the tag into the <head> section of your homepage.
If you’re using WordPress, you can use a plugin like Insert Headers and Footers to make this easier. Just install it, open the settings, and paste the code there.
Step 5: Verify
Go back to Pinterest and click Verify.
It may take a few minutes (sometimes up to 24 hours), but once it’s done, your website is officially claimed.
Alrighty! you have officially created your business account.
Final Thoughts
Now that you have taken this step to build the foundation for growth, visibility, and long-term traffic. It’s time to start showing up consistently, creating valuable pins, and using keywords the right way so your content can actually be found.
I hope this guide was clear and helpful. As you move forward, I wish you all the best on your Pinterest journey.
Now that you have taken this step to build the foundation for growth, visibility, and long-term traffic. It’s time to start showing up consistently, creating valuable pins, and using keywords the right way so your content can actually be found.
I hope this guide was clear and helpful. As you move forward, I wish you all the best on your Pinterest journey.
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